Are You a One Trick Pony?
Do your customers know what you're going to say - before - you say it? Have you become so predictable that you're ignored? In other words, are you a One Trick Pony?
Hmmm, you may muse. AM I a one trick pony? Whatever the hell that is. In fact, Just what Is good old uncle ed getting at?
Hmmm...Oh well, you don't have time to figure out what Mr Lazy Dude is asking you... You've gotta a lot of work to do. After all, Your sales are flat. Your old newsletter members are un-subscribing. Your New newsletter subscribers all have free email addresses.
And every damn person you hear from is broke and looking for a handout...Sorry, uncle ed, you've got other fish to fry.
Does the above sound a little like your Home Grown Biz these days? Are you feeling the economic downturn? Are your tactics, ads, offers, sales letters not getting the response they did just a few months ago?
Are you in a scramble to find new affiliate programs? Are you looking for something, Anything, that works? Have you even considered buying email blasts? After all, isn't that why you have your junk email accounts?
Am I making you a little nervous? Am I hitting close to where your Home Grown Biz lives? Well, don't feel like the Lone Ranger. There's plenty of this going around.
So what's happening here? Is it really just the fallout from the much ballyhooed slowdown? Perhaps it is. Then again, perhaps it's because you, like so many of us internet marketers, have become a stale One Trick Pony.
Must we all have the same boring long, and I do mean loooong sales letters at our affiliate sites? Is it me, or do our internet sales letters read exactly alike? Are we required to go to such lengths to hide our price?
Can we not write copy that actually describes the product/ service in terms that our reader understands just what is being offered? Oh, did I mention how boring our sales letters are?
This is not sour grapes. After all, we brag non-stop about our offers. OK. Fine. Let's Stand and Deliver. Let's recognize the hand writing on our monitors...
Baby, The Internet Times - They Are A-Changin'
The internet may be changing. But I can assure you this... People have not changed. They still want the same things they've always wanted. People still want to buy from people they know, like and trust.
Perhaps our customers are looking for more value. Perhaps they're demanding a more personal touch. Perhaps they're sick and tired of sales letters and websites that read like late night TV infommercials.
Perhaps our customers do know what we're going to say - before we say it - because they see through the crapola that ain't gonna fly anymore.
Are we going to change our strategies and tactics to meet todays opportunities? Are we going to remain A One Trick Pony? And continue beating a dead horse. Or are we preparing to stand and deliver?
You may want to hold up on searching for a new affiliate program or a new internet guru. Perhaps you'd be better served by re-defining your target market.
At the very least take another look at your market's current problems. Define those problems. Then find the solutions. Solutions that aren't presented in the same old One Trick Pony methods.
Let's stop crying into our beer. And get on with it. We live in exciting times. Let's take advantage of them.
About the author: Edward Thorpe, The Laziest Dude on the Internet, publishes The Home Grown Biz Advocate. Smart, funny and candid Home Biz Opp selling tips, tricks & free help. Get yours at http://www.growahomebusiness.com/newsletter/default.cfm mailto:webmaster@growahomebusiness.com