Picture Persuasion
Picture persuasion is using photos to influence your prospects to buy your product or service. Pictures can help your prospects mentally visualize your offer. They can help support your product claims. Some pictures also grab your prospect's attention.
Below are eight ways pictures can give you an unfair advantage.
1. Customers Pictures - Show pictures of customers actually using your product. For example, if you were selling a muscle building video you could show one of your customers flexing his/her muscles and smiling.
2. Non Customer Pictures - Publish pictures of those who didn't buy your product. For example, if you were selling a muscle building video you could show one of your non customers looking very skinny and frowning.
3. Before and After Pictures - Show the customer and non customer pictures side by side. For example, if your were selling a weight loss video show a picture of a person who is overweight and a picture of them after they used your product.
4. End Result Pictures - Use pictures that show the end results. For example, if you were selling an ebook about raising your grades show a picture of a person graduating.
5. Attention Pictures - Publish unusual pictures to grab people's attention. For example, if you were selling business suits you could have a picture of a person wearing one that has a mohawk.
6. Credibility Pictures - Show pictures that represent you as an expert. For example, if you were selling computer classes you could be in the picture holding your degree.
7. Imagination Pictures - Use pictures that don't have people in them, but show the results of your product. For example, if you were selling a vacation to Florida show a picture of beach with topical palm trees.
8. Testimonial Pictures - Publish pictures of people that give you testimonials or endorsements. For example, if you were selling medical equipment show a picture of doctor who gave you a good testimonial.
They're hundreds of persuasive ways to use pictures. Put yourself in your prospects shoes and think about what pictures would influence your prospects to buy.
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